Professional Background
Sean William Hammond
Summary
Sean William Hammond is an operational leader and systems builder with over twenty years of experience making complex, high-stakes environments actually work. The same job in different rooms: Major League Baseball, the Vans Warped Tour, and the independent creative and technical studio he built and runs. Some of the talent just isn't human.
Through sustained, hands-on collaboration with frontier AI models, he has developed a practical understanding of what determines whether these systems produce coherent, trustworthy results or fluent performance. He focuses on designing the actual conditions — decision rights, memory structures, communication standards, and accountability — that allow AI to serve real purposes. His approach combines strategic clarity with operational grounding: he helps organizations move from abstract possibility to concrete implementation that holds up under real constraints.
Core Competencies
- AI Strategy, Governance, & Implementation
- AI Adoption, Enablement & Change Management
- Operational Leadership & Program Management
- Strategic Systems & Workflow Design
- Team Building & High-Performance Environments
- Philosophy, Ethics, & Logic-Driven Analysis
Surf Star Media
Founder & Producer | Creative Systems
2004 – Present | Farmington, ME
Operates a lean, independent studio focused on applied AI, high-quality creative production, and technical work across digital platforms.
- Leads AI adoption for non-technical teams: hands-on training, workflow design, and honest framing of what the tools can and cannot do.
- Integrates AI systems into client workflows and decision-making, designing practical frameworks that improve operational consistency and reduce reliance on manual effort.
- Designs, builds, and maintains complex Joomla and WordPress sites — full-cycle development, hosting, and technical management — built for mobile, structured data, and AI answer engines, not just Google.
- Produces professional audio narration, video, and post-production — including AI-assisted pipelines — engineered in a sound-treated studio built for the human voice.
- Supports independent creators with end-to-end self-publishing: audiobook production, layout, and distribution.
Author & Creative Projects
Published Books
- The Ballad of Stevie Pearl — Fiction (2024)
- The Final Book: Gods — Fiction (2017)
- The Mixtape Manifesto: A Pop Culture Confessional — Nonfiction (2015)
Major Digital & Interactive Projects
- The Conduit State — An ongoing inquiry into relationship design between humans and synthetic minds. Combines original writing, AI-assisted narration, image and video generation, and philosophical systems thinking.
- The Mortal Testament — An expansive interactive mythology and philosophical project. Features multi-voice AI narration, custom-generated music and visuals, and complex narrative architecture across digital formats.
Public Speaking & Presentation
- Regular speaker, panelist, and presenter at comic conventions, book festivals, and pop culture events across the United States.
- Guest on podcasts and radio programs discussing philosophy, creative systems, existentialism, and the relationship between humans and emerging technology.
Professional Sports
Major League Baseball
Office of the Commissioner, MiLB Initiatives & Special Projects | 2012 – 2015 | Scottsdale, AZ
- Developed and led the MiLB Outreach Program — strategy and new-media initiatives presented to and aligned with both minor- and major-league leadership.
- Managed Arizona Fall League operations through the season: marketing, promotions, and events across multiple MLB organizations with competing stakeholder priorities.
Operations Manager, Arizona Fall League – Surprise Saguaros (Sesaonal) | 2012
- Ran day-to-day baseball and stadium operations for a roster of top prospects from five MLB organizations — staff, budgets, media relations, community outreach, and logistics.
- Supported Angels and Royals Spring Training operations; served as Fields Manager and PA Announcer at Tempe Diablo Stadium (MiLB 2012-2015).
Creative & Technical Consultant – MiLB/AFL, via Surf Star Media | 2013-2018
- Designed and launched a mobile-first AFL scouting platform — real-time matchups, rosters, and league updates — adopted league-wide as a standard field resource for MLB scouts.
- Produced print advertising and a range of creative and digital projects for the league.
Music Industry & Live Events
Vans Warped Tour (4Fini, Inc.)
Senior Tour Manager | 2007 – 2008 | North America
- Owned radio and promotions at one of North America's largest traveling music festivals — running daily setup and logistics (space, equipment, staging) for that operation and for assigned vendors, sponsors, and artists across 45+ cities each summer.
- Served as point of contact for assigned artists and crew; ran VIP hospitality, backstage Dressing Room access, meet-and-greets, and on-site guest relations under high-pressure, fast-changing conditions.
Sony Music Entertainment
College Marketing Representative | 2007 – 2008 | Colorado Region
- Sole Sony Music representative for the entire Rocky Mountain region through the industry's digital downturn — a territory that regional layoffs had left running through one person.
- Ran radio promotion (alternative and college stations), retail and in-store campaigns, and street-level and guerrilla marketing for major-label releases, plus online and social promotion.
- Served as the local representative for national touring artists — coordinating meet-and-greets, in-store appearances, and promotional events — and became executives' on-the-ground contact for time-sensitive tour and artist logistics, trusted to execute solo on short notice.
- Produced regional marketing reports for label executives and acted as a local correspondent for national media.
What Are Records? (WAR) / United Interests
Intern | Spring 2008 | Boulder, CO
- Supported new media and online marketing initiatives for an independent record label.
- Assisted with artist and repertoire (A&R) operations and tour routing for performing artists.
- Gained hands-on experience in record label operations, artist development, and tour logistics.
Education
Bachelor of Arts in Philosophy
University of Nevada, Las Vegas | 2018 | cum laude
Department encouragement to pursue PhD-level research focused on AI philosophy and ethics. Coursework emphasized critical thinking, systems analysis, and the philosophical foundations of technology and human experience.
Tools & Platforms
AI & LLMs: Claude, ChatGPT, Gemini, Grok
Web & Systems: Joomla, WordPress, HTML/CSS, APIs, structured data
Generative Media: ElevenLabs, LeonardoAI, Topaz Labs, Firefly
Creative Production: Adobe CC — Photoshop, Illustrator, Premiere Pro, Audition
Contact
-
This email address is being protected from spambots. You need JavaScript enabled to view it. - Farmington, Maine