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Hello, I'm Sean.
I shape the conditions for effective human-AI collaboration.

Professional Background

Sean William Hammond

AI Strategy & Operations | Shaping the Conditions Where Coherent Work Emerges

Summary

Sean William Hammond is an operational leader and systems builder with over twenty years of experience making complex, high-stakes environments actually work. The same job in different rooms: Major League Baseball, the Vans Warped Tour, and the independent creative and technical studio he built and runs. Some of the talent just isn't human.

Through sustained, hands-on collaboration with frontier AI models, he has developed a practical understanding of what determines whether these systems produce coherent, trustworthy results or fluent performance. He focuses on designing the actual conditions — decision rights, memory structures, communication standards, and accountability — that allow AI to serve real purposes. His approach combines strategic clarity with operational grounding: he helps organizations move from abstract possibility to concrete implementation that holds up under real constraints.

Core Competencies

  • AI Strategy, Governance, & Implementation

  • AI Adoption, Enablement & Change Management

  • Operational Leadership & Program Management

  • Strategic Systems & Workflow Design

  • Team Building & High-Performance Environments

  • Philosophy, Ethics, & Logic-Driven Analysis

Surf Star Media

Founder & Producer | Creative Systems

2004 – Present | Farmington, ME

Operates a lean, independent studio focused on applied AI, high-quality creative production, and technical work across digital platforms.

  • Leads AI adoption for non-technical teams: hands-on training, workflow design, and honest framing of what the tools can and cannot do.
  • Integrates AI systems into client workflows and decision-making, designing practical frameworks that improve operational consistency and reduce reliance on manual effort.
  • Designs, builds, and maintains complex Joomla and WordPress sites — full-cycle development, hosting, and technical management — built for mobile, structured data, and AI answer engines, not just Google.
  • Produces professional audio narration, video, and post-production — including AI-assisted pipelines — engineered in a sound-treated studio built for the human voice.
  • Supports independent creators with end-to-end self-publishing: audiobook production, layout, and distribution.

Author & Creative Projects

Published Books

Major Digital & Interactive Projects

  • The Conduit State — An ongoing inquiry into relationship design between humans and synthetic minds. Combines original writing, AI-assisted narration, image and video generation, and philosophical systems thinking.
  • The Mortal Testament — An expansive interactive mythology and philosophical project. Features multi-voice AI narration, custom-generated music and visuals, and complex narrative architecture across digital formats.

Public Speaking & Presentation

  • Regular speaker, panelist, and presenter at comic conventions, book festivals, and pop culture events across the United States.
  • Guest on podcasts and radio programs discussing philosophy, creative systems, existentialism, and the relationship between humans and emerging technology.

Professional Sports

Major League Baseball

Office of the Commissioner, MiLB Initiatives & Special Projects | 2012 – 2015 | Scottsdale, AZ

  • Developed and led the MiLB Outreach Program — strategy and new-media initiatives presented to and aligned with both minor- and major-league leadership.
  • Managed Arizona Fall League operations through the season: marketing, promotions, and events across multiple MLB organizations with competing stakeholder priorities.

Operations Manager, Arizona Fall League – Surprise Saguaros (Sesaonal) | 2012

  • Ran day-to-day baseball and stadium operations for a roster of top prospects from five MLB organizations — staff, budgets, media relations, community outreach, and logistics.
  • Supported Angels and Royals Spring Training operations; served as Fields Manager and PA Announcer at Tempe Diablo Stadium (MiLB 2012-2015).

Creative & Technical Consultant – MiLB/AFL, via Surf Star Media | 2013-2018

  • Designed and launched a mobile-first AFL scouting platform — real-time matchups, rosters, and league updates — adopted league-wide as a standard field resource for MLB scouts.
  • Produced print advertising and a range of creative and digital projects for the league.

Music Industry & Live Events

Vans Warped Tour (4Fini, Inc.)

Senior Tour Manager | 2007 – 2008 | North America

  • Owned radio and promotions at one of North America's largest traveling music festivals — running daily setup and logistics (space, equipment, staging) for that operation and for assigned vendors, sponsors, and artists across 45+ cities each summer.
  • Served as point of contact for assigned artists and crew; ran VIP hospitality, backstage Dressing Room access, meet-and-greets, and on-site guest relations under high-pressure, fast-changing conditions.

Sony Music Entertainment

College Marketing Representative | 2007 – 2008 | Colorado Region

  • Sole Sony Music representative for the entire Rocky Mountain region through the industry's digital downturn — a territory that regional layoffs had left running through one person.
  • Ran radio promotion (alternative and college stations), retail and in-store campaigns, and street-level and guerrilla marketing for major-label releases, plus online and social promotion.
  • Served as the local representative for national touring artists — coordinating meet-and-greets, in-store appearances, and promotional events — and became executives' on-the-ground contact for time-sensitive tour and artist logistics, trusted to execute solo on short notice.
  • Produced regional marketing reports for label executives and acted as a local correspondent for national media.

What Are Records? (WAR) / United Interests

Intern | Spring 2008 | Boulder, CO

  • Supported new media and online marketing initiatives for an independent record label.
  • Assisted with artist and repertoire (A&R) operations and tour routing for performing artists.
  • Gained hands-on experience in record label operations, artist development, and tour logistics.

Education

Bachelor of Arts in Philosophy

University of Nevada, Las Vegas | 2018 | cum laude

Department encouragement to pursue PhD-level research focused on AI philosophy and ethics. Coursework emphasized critical thinking, systems analysis, and the philosophical foundations of technology and human experience.

Tools & Platforms

AI & LLMs: Claude, ChatGPT, Gemini, Grok

Web & Systems: Joomla, WordPress, HTML/CSS, APIs, structured data

Generative Media: ElevenLabs, LeonardoAI, Topaz Labs, Firefly

Creative Production: Adobe CC — Photoshop, Illustrator, Premiere Pro, Audition

Contact

For professional inquiries:
  • This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Farmington, Maine

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